Analysis Of Htc s Advertisement For The Vive - 1334 Words

As an adult, the burdens of school, work, and other responsibilities can become overwhelming. When this happens, people often look for outlets and other methods of escape. These methods can include, taking a brief break, temporarily moving on to another task, or even starting up hobbies that the person may find to be therapeutic. But the company HTC is offering an entirely new way to escape through a virtual reality system that they call â€Å"VIVE.† In HTC’s advertisement for the VIVE, a series of panning shots show men and women of varying races participating in events that the word â€Å"unreal† cannot even begin to describe accurately. Then after each of these shots, the scene fades to black, symbolizing a separation seen between the virtual worlds. By means of cinematic special effects and color temperature, these shots effectively prove how HTC’s product will administer consumers with the efficient means of escape they are searching for. When constructing this commercial, HTC appears to be intentionally only picturing a single talent in each of their shots. The reason behind this is that in â€Å"Advertising s Fifteen Basic Appeals,† an article written by Jib Fowles, Fowles writes that â€Å"†¦the desire to duck out of our social obligations, to seek rest or adventure, frequently takes the form of one-person flight.† Here, a common form in which advertisers depict the need for escape–whether that be through non-electronic writing or digital media representation–is being described. Now,